The instructions below show how to modify your "hosts" file in order to opt-out of Alexa's direct traffic measurement.

To change your hosts file in Windows 7, you'll need to be logged in as a user with administrator privileges. If you are, we can proceed!

Step 1 Opening Notepad

Let's start by opening up your Notepad program. Find this by clicking on the Start button to bring up the Start menu:

In the Search Box, type notepad

At the top of the Start Menu, you'll see the search results:

Right-click on Notepad to bring up the context menu:

Click on Run as administrator . You'll get the following prompt:

Click on Yes . That will bring up an empty Notepad window, which will looks something like:

Step 2 Opening Your Hosts File

To open your hosts file, start by:
  • Click on the File menu
  • Click on Open

That will bring up the Open dialog box.

In the File name box, type in c:\windows\system32\drivers\etc\hosts

Then click Open . Your Notepad window will now have text in it:

Note: Your file might not look exactly like this. That's okay! It may look somewhat different, depending on what configuration options and programs you've installed over time.

Step 3 Editing Your Hosts File

Click at the blank line after all the text. Press enter twice to make sure you're on a new line. Once you are, type in:

127.0.0.1     pixel.alexametrics.com
127.0.0.1     d5nxst8fruw4z.cloudfront.net

Your screen should now looks like:

If it looks correct, continue. (If it doesn't look right, correct and retype it in until it does.)

Click on File and then Save .

Then, to close click on File and then Exit .

The Notepad window will close.

All Done

And you're done! Now you will no longer be counted by our service. Should you wish to undo this in the future, follow these steps to open and remove those lines.
http://www.alexa.com/